All Star Traders are smart, talented people. Each Personality has specific abilities that can help you in the game.
You can give each Trader a Personality randomly, or let each player (in reverse turn order) pick a Personality. If you’re drawing randomly, use only half the cards (the 10 with figures on the left, or the 10 with figures on the right, or the 10 guys, or the 10 gals), but then you can select from between the two available cards after you’ve drawn a random Personality, if you wish.
Alternatively, Personality cards can help balance play, if you give them only to the less experienced Traders in the game.
Want to know a little more about the Personalities in the game? Here are their stories: